Active travelers are competitive customers, research report indicates

Apr 10, 2013

Bicycle commuters represent a significant chunk of business consumers in Portland, Ore., one of America's most bike-friendly cities. OTREC research in the past year has provided data on how cyclists and other mode users patronize local businesses.

The final OTREC research report is available on the project page. Lead researcher Kelly Clifton of Portland State University also presented her findings at the 2013 Oregon Active Transportation Summit in Salem.
The research found that bicycle consumers spend as much money, on average, as those who drive, and that local businesses can make an effort to attract this share of the market. The Plaid Pantry convenience store chain, a participant in the research, subsequently installed bike racks at 12 locations to make them more hospitable to cycling consumers, as first reported in a post on the Bike Portland blog.  
 
Efforts to promote...
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Active travelers are competitive customers, research report indicates

Dec 04, 2012
Efforts to promote active transportation often come up against concerns, from business owners, that any shift away from automobile use will mean fewer customers or less revenue.
 
In fact, this research indicates that, for the most part, how much people spend has little to do with what transportation mode they use.
 
Lead researcher Kelly Clifton of Portland State University, in a recent project, "Consumer Behavior and Travel Mode Choices," does highlight some key differences between transportation modes. People arriving by bus, bike or on foot average more trips per month to convenience stores, supermarkets, drinking establishments and restaurants than do people arriving by car. They also spend more per month at all types of establishments except supermarkets, where the auto users’ greater spending per trip more than makes up for their fewer trips.
 
Clifton...
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Report: Driving less won't hurt the economy

Jun 04, 2012

With various governments encouraging people to drive less, economists have wondered if such goals can have the side effect of harming the economy. In most cases, the answer is no, OTREC researcher B. Starr McMullen concluded in a research report.

  • Click here to read more about the research and to download the report.

It’s more than an academic question: driving and the economy do tend to rise and fall together. McMullen, a transportation economics professor at Oregon State University, examined the relationship between the two by looking at which happens first—a change in driving or a change in economic activity.

In general, economic growth leads to more driving, not the other way around, McMullen said. That’s particularly true for metropolitan areas, the very places most likely to pursue policies that reduce driving.

“The more economic activity you have, the more VMT [vehicle miles traveled] you’re going to have,” McMullen said.

On the other hand, if there are policies to reduce VMT and driving decreases, “you’re not going to have the economy fall apart," as some have suggested.

If a state sets a goal to reduce VMT or transportation...

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How small businesses are learning to love bike lanes

Smart Cities: Improving the Roadside Environment with Distributed Sensor Systems

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Smart Cities: Improving the Roadside Environment with Distributed Sensor Systems

The City of Portland is exploring how distributed “Internet of Things” (IoT) sensor systems can be used to improve the available data that is usable by city engineers, planners, and the public to help inform transportation operations, enable assessments of public health and equity, advance Portland’s Climate Action Plan goals, and...

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Webinar: Economic Impacts from Bicycle and Pedestrian Street Improvements

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Webinar: Economic Impacts from Bicycle and Pedestrian Street Improvements

As many cities are investing in street improvements to provide better biking and walking experiences, the economic value and impacts of these active transportation facilities remain areas where many practitioners, planners and policy makers are seeking more conclusive evidence. With various modes competing for scarce resources, planners and transportation agencies often...

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Webinar: The Effects of Demand-Responsive Parking on Transit Usage and Congestion: Evidence from SFpark

WEBINAR SLIDES
Missed the presentation or want to look back at the slides? View the slides here.

WEBINAR VIDEO

Webinar: The Effects of Demand-Responsive Parking on Transit Usage and Congestion

WEBINAR SUMMARY
Parking is a serious issue in many urban areas, especially those experiencing rapid population growth. To address this problem, some cities have implemented demand-responsive pricing...

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Upsides of the current economic downturn: Changes in vehicle fuel economy, amount of driving, vehicle emissions, and road fatalities

ITS Lab (Engineeering 315)

Abstract: Despite the never-ending cascade of depressing economic developments recently, there are some encouraging new trends to be discovered. Some of these trends relate to the vehicles we buy and how we drive them, and the consequences of these actions. In this presentation, I will discuss several new findings about the positive influences of the recent economic changes on (1) the fuel efficiency of purchased new vehicles, (2) the amount and type of driving that we do, (3) how much carbon dioxide emissions we produce from driving, and (4) the number of road fatalities.

Bio: Dr. Michael Sivak is a Research Professor and the Head of the Human Factors Division of the University of Michigan Transportation Research Institute (UMTRI). He received his Ph.D. in Experimental Psychology from the University of Michigan. Dr. Sivak's primary expertise is in perceptual and cognitive aspects of driving. Examples of his recent research topics include human-factors aspects of vehicle design, bounded rationality and driver behavior, and the relative risks of flying and driving. In 2001, he was named a Distinguished Research Scientist by the University of Michigan. In 2006, he received the A.R. Lauer Award from the Human Factors and Ergonomics Society for outstanding contributions to human aspects of the broad area of safety.

How Public Transportation is Financed in Oregon

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Economic and Business Outcomes of Bicycle and Pedestrian Improvements

Webinar: Economic and Business Outcomes of Bicycle and Pedestrian Improvements

 

PRESENTATION ARCHIVE

OVERVIEW

The National Street Improvements Study, conducted by PSU in conjunction with PeopleForBikes and consulting firm Bennett Midland, researched the economic effects of bicycle infrastructure on 14 corridors across six cities — Portland, Seattle, San Francisco, Memphis, Minneapolis and Indianapolis. The study found that improvements such as bicycle and pedestrian infrastructure had either positive or non-significant impacts on the local economy as measured through sales and employment. In this webinar, lead researcher Jenny Liu will share the results of the investigation and the unique methodology for investigating these economic outcomes.

THE RESEARCH

This webinar is based on a study funded by the National Institute for Transportation and Communities (NITC) and the Summit Foundation, and conducted at Portland State University. Read more about the research: ...

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