Pedestrian Safety and Culture Change

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Summary: This session will describe the process and results of a NHTSA study that showed a change in driver culture of yielding to pedestrians in crosswalks on a citywide basis. The research won the Pat Waller award from the National Academy of Sciences, Transportation Research Board in January of this year. The approach to changing road user behavior focused on an integrated approach that include Enforcement, Engineering, and Educational efforts that were designed to be dovetailed together and that included a social norming component. Additional information will be provided on engineering solutions that can facilitate changes in pedestrian level of service and safety.

Bio: Dr. Van Houten is a Professor of Psychology at Western Michigan University. He has worked in the area of pedestrian safety for thirty years. He is past chairman of the Transportation Research Board’s pedestrian committee and a member of the National Committee on Uniform Traffic Control Devices. He has published extensively in the area of pedestrian safety and recently received along with Dr. Louis Malenfant, Richard Blomberg and Dr. Brad Huitema the Waller Award from the Transportation Research Board for their paper on changing driving culture by increasing driver yielding right-of-way to pedestrians...

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The Power and Value of 'Green' in Promoting Sustainable Travel Behaviors

The video begins at 4:40.

A major aspect of transportation planning is understanding behavior: how to predict it and how to influence it over the long term. Transportation models typically emphasize policy variables such as travel time and cost. While clearly important, we hypothesize that other variables may be just as influential, namely, variables related to environmental consequences such as greenhouse gas emissions. This work is motivated by several factors. First, there is evidence from behavioral economics in non-transport domains that providing personalized information regarding environmental impact can significantly modify behavior. Second, applications to transport appear to have potential as many studies find that environmental consciousness influences transport behavior. Third, there are a growing number of transportation websites that are reporting environmental savings. Finally, smartphones provide the technological means to provide real-time, person-specific travel information regarding trip times, costs, and environmental impacts. Results from a computer laboratory experiment will be presented, which indicate that providing informing regarding environmental impacts significantly increases sustainable behaviors. Further, the experiments suggest a “value of green” of around 44-84 cents per pound of CO2 savings.

Creating Active Communities: How Transportation Systems Impact Physical Activity

The video begins at 0:55.

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